Luxury Fashion Brand onboards Ambassadors and ShopMy’s Network to gain 12X Order Volume in 5 Months
A renowned global luxury fashion e-commerce brand sought a user-friendly platform to effectively leverage and monitor its affiliate ambassador network. Founded in 2006 the brand operated as an online boutique and has since grown into a prominent global fashion destination. In 2022, they discovered ShopMy, an affiliate platform that provided the easy-to-use, powerful features they desired.
The fashion leader became an Access partner with ShopMy, gaining access to powerful affiliate tools and promoter engagement features - like chat, bulk messaging, and collaborations. With ShopMy they were able to connect, manage, and track the performance of their current promoters.
Newsletter placements promoting sales were a key part of the brand’s creator engagement strategy. Placements in ShopMy’s weekly creator newsletter drove interest and increased organic sharing about the brand. If creators had questions regarding the brand’s promotions, ShopMy’s expert Creator Team jumped in to help provide correct links and resources for accurate promotion.
In 2023, the brand successfully onboarded 14 new ambassadors - and is still scaling its invites. Through a custom-branded invitation page, they delivered a seamless and delightful experience for their current ambassadors.
These promoters, along with other ShopMy creators contributed significantly to the brand's success. In 5 months, the brand witnessed an impressive 5X increase in clicks, and 12X order volume, resulting in $109K in sales within ShopMy.
- 5X Clicks
- 12X Order Volume
- $109K in sales
The brand quickly emerged as a fan favorite brand among ShopMy creators on the platform with over 70 creators actively mentioning the brand through direct mentions and shared collection links. The brand now has an estimated media value of $1.3M.
By partnering with ShopMy, the brand seamlessly operationalized and consolidated its affiliate efforts. The platform provided the brand with an efficient, self-serve solution for engaging with current creators, inviting new ambassadors, and monitoring their performance. As they continue to gain popularity among creators, the brand presence and customer reach are set to expand further, solidifying their position in the luxury fashion e-commerce industry.
- Brands should onboard their current ambassadors onto ShopMy to maximize impact.
- Consolidating affiliate efforts onto a single platform drives efficiency and improves performance.
- There is unrealized potential for fashion brands to leverage affiliate marketing with their ambassador network.
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Please note: The identities of the client and other sensitive details have been withheld to respect privacy and confidentiality agreements.