A talent card is a creator's profile on ShopMy, giving you a detailed view of their audience, activity, and performance. Each card surfaces three signals to help you evaluate fit at a glance before clicking into the full profile:
Brand Match: shows how relevant a creator is to your brand based on previously pinned products
Partnership Strength: a visual showing your history with that creator across: Promoting, Gifting, Sales Driven, Spotlights, Opportunities, and Discount Code Usage.
AI-generated insight: a fit reasoning tied to your search query when you've run a Natural Language Search.
Within each talent card, you can also:
View social handles, follower count, and recent linked content
Access key stats like average monthly order volume, gifting promotion rate, and audience demographics
See click and sales data if the creator has linked to your brand
Extend custom commission rates or discount codes
Send direct messages to build relationships
Track gifting history
Each metric on a creator's talent card is calculated as follows:
Order Volume
Order Volume
Average monthly order volume driven by the creator.
Label | Threshold |
Elite | > $30k/mo |
Great | > $10k/mo |
Good | > $3k/mo |
Okay | > $500/mo |
Low | > $0/mo |
Conversion Rate
Conversion Rate
The share of a creator’s link clicks that turn into orders.
Label | Threshold |
Elite | > 3% |
Great | > 2% |
Good | > 1% |
Okay | > 0.4% |
Low | > 0% |
Average Order Amount
Average Order Amount
The creator’s average order value, calculated as total sales volume divided by number of orders.
Label | Threshold |
Luxury | > $300 |
Sizeable | > $100 |
Standard | > $60 |
Economical | > $20 |
Minimal | > $0 |
Creator Score
Creator Score
A composite quality score from profile completeness, activity, monthly clicks, and monthly sales volume.
Label | Threshold |
Icon | ≥ 85 |
Trendsetter | ≥ 70 |
Ambassador | ≥ 30 |
Enthusiast | ≥ 0 |
Gifting Acceptance Rate
Gifting Acceptance Rate
The percentage of gifting requests the creator has accepted out of total requests sent to them.
Label | Threshold |
Elite | ≥ 90% |
Very High | ≥ 80% |
High | ≥ 65% |
Average | ≥ 35% |
Low | ≥ 0% |
Poor | accepted none, but ≥ 5 received |
Gifting Promotion Rate
Gifting Promotion Rate
Of the gifting requests a creator has accepted, this shows how many they went on to promote by creating a ShopMy link to the brand. Discount code promotion on social is not included.
Shown as a ratio of promoted to accepted (e.g. 10/78 means the creator promoted 10 out of 78 accepted gifts).
Label | Threshold |
Elite | ≥ 20% |
Very High | ≥ 15% |
High | ≥ 10% |
Medium | ≥ 0 |
Low | promoted none (accepted ≥ 1) |
Social Following
Social Following
Based on the creator's highest follower count across all connected channels (e.g. 179K on IG). Shows N/A if the creator's socials are not linked.
Label | Youtube | TikTok | |
Elite | > 650K | > 1M | > 1M |
Macro | > 300K | > 100K | > 730K |
Mid-tier | > 100K | > 20K | > 250K |
Micro | > 25K | > 5K | > 75K |
Nano | > 6K | > 1K | > 10K |
Small | > 0 | > 0 | > 0 |
Social Engagement
Social Engagement
Based on the creator's highest-engaged social channel. Calculated as average likes and comments per post (views excluded). This is a weighted stat based on follower count (e.g. 676/IG Post means on average, this creator receives 676 likes/comments per Instagram post).
Social Post Frequency
Social Post Frequency
Based on the creator's most active channel (e.g. 3.6/week on TT). Shows N/A if socials are not linked. This is an average over time, not an exact figure.
Label | Threshold |
Elite | > 11.5 posts/week |
Daily | ≥ 5 posts/week |
Semiweekly | ≥ 2 posts/week |
Weekly | ≥ 0.75 posts/week |
Monthly | ≥ 0.25 posts/week |
Infrequently | > 0 posts/week |
Instagram Story Views
Instagram Story Views
Calculated from the average story views collected through ShopMy's Social Mentions feed — this reflects stories where the creator mentioned a brand on ShopMy, not all stories. Shows N/A if Instagram is not linked.
Label | Threshold |
Elite | ≥ 20,000 views/story |
Higher | ≥ 5,000 views/story |
High | ≥ 1,000 views/story |
Medium | ≥ 400 views/story |
Low | ≥ 1 view/story |
Non-DTC Volume
Non-DTC Volume
Volume driven to retailers and non-direct-to-consumer sites.