What are Private Offers?
Private Offers let your brand extend a private, spend-and-save offer to individual high-value shoppers on ShopMy, matched to your brand by what they actually buy, save, and spend on. Private Offers are currently only available for Shopify integrated brands.
How it Works
You set the offer terms and the strategy. ShopMy finds the shoppers and issues the codes.
Each shopper receives a single-use code tied to them, visible only in their profile tab.
The offer is never listed publicly and cannot be searched for or shared.
Purchase happens on your site
To set up you Private Offer: Go to Gifting, then Promotions, then “create” and select Private Offers.
Which shoppers are eligible for Private Offers?
Private Offers are only available to our highest value Silver, Gold, and Black tiered Shoppers, qualified through their verified shopping behavior.
What choices do I have for my Private Offer set-up
You choose the strategy, audience, and reach of your offer.
Strategy
Each strategy targets a different relationship with your brand. You can run one or both.
Acquire. Shoppers new to your brand who buy in your price point in your category or wishlist your products.
Win back. Former customers with no purchase in 90 days or more.
Audience
Within each of those strategies, you can choose one of two audiences when you build the offer:
All eligible shoppers. Silver tier and above who match your strategy.
Highest-value shoppers. Gold & Black tiers only.
ShopMy handles routing it to Shoppers, you do not pick individual shoppers and you do not upload a customer list.
Reach
Maximum codes. Control total reach with a cap on total claims.
Applicable products. Apply the offer to all merchandise, or limit it to specific products and collections through Shopify Collections. To exclude sale items, create a Shopify Collection containing only full price items.
Schedule send. Time the invitations to a launch, a season, or a slower trading period.
End date. Set the window the offer is live for or leave evergreen.
What does the shopper see?
The offer appears as a banner in their Offers tab, using your ShopMy cover image or a custom image you upload. You do not need to produce editorial assets for it.
How is this different from a public sale?
Public Sales is a creator-facing tool that gives creators advance notice of a sale you have already scheduled. Private Offers is shopper-facing and never enters the open market.