ShopMy tracks when a link is created, what product it points to, and related performance data, but platform and referrer data isn’t available in the brand dashboard.
If a creator has connected their social accounts, you can click into their Talent Card > Mentions to see if they've recently tagged your brand on Instagram, TikTok, or YouTube. If nothing appears in Mentions, it's possible the link was shared on a platform ShopMy doesn't currently track, such as Substack, a Facebook group, or another channel outside of current social integrations.