Tier 1: World Class Creator Program
- Score Ranges: 85 - 100
- Who they are: These programs represent the highest level of creator marketing excellence. They consistently activate large groups of high-performing promoters and fully utilize key tools like gifting, custom rates, discount codes, and chat. Their programs are optimized, scalable, and drive significant traffic and revenue.
Tier 2: Advanced Creator Program
- Score Ranges: 70 - 85
- Who they are: These are strong, successful programs that use most core creator marketing tools and often generate solid results. They’re just shy of world-class—typically missing consistency across all levers or falling slightly short in scale or revenue performance.
Tier 3: Established Creator Program
- Score Ranges: 30 - 70
- Who they are: These programs are up and running with some clear wins, but have room to grow. They may be using a few tools like gifting or codes, but aren’t yet seeing consistent traction from a strong base of engaged promoters.
Tier 4: Upstart Creator Program
- Score Ranges: 0 - 30
- Who they are: These programs are in the early stages of building out their creator marketing strategy. They’ve had limited activity so far and are just beginning to experiment with core tools and build relationships with creators.