Earned Media Value (EMV) represents the estimated value of the exposure a brand receives through unpaid channels, like social shares or mentions by creators.
EMV is calculated based on the estimated media value of content pulled into the ShopMy feed for your brand. The value is an approximation of how much it would cost to generate impressions, likes, and comments through paid advertising. It takes into account factors like views, comments, shares, likes, saves, and the type of content.