Earned Media Value (EMV) is the estimated dollar value of organic creator content that ShopMy pulls into your brand's feed. It approximates what it would have cost to generate similar exposure through paid advertising.
ShopMy calculates EMV using engagement and content signals including views, likes, comments, shares, saves, and content type.
EMV is not sales or commission data. It's an estimated media value for creator content and brand exposure. Because it's an estimate, use it directionally alongside performance metrics like clicks, orders, order volume, and commissions.
Per-action rates:
Action | Instagram | TikTok | YouTube |
View | $0.05 · $0.06 stories | $0.03 | $0.15 |
Like | $0.15 | $0.05 | $0.15 |
Comment | $1.00 | $0.05 | $1.00 |
Share | $1.00 | $0.05 | - |
Save | $1.00 | $0.10 | - |