See below for details on how different metrics in creator talent cards are calculated:
Order Volume
Order volume will take their average order volume per month. Hover over the shaded box to see a more accurate number.
- Elite - >$30k/mo
- Great - >$10k/mo
- Good - >$3k/mo
- Okay - >$500
- Low - >$0
Volume Per Click
Tik Tok and Instagram
- Elite: > $8.00/click
- Great: > $3.50/click
- Good: > $1.50/click
- Okay: > $0.60/click
- Low: < $0.14/click
Youtube Followers
- Elite: > $1.50/click
- Great: > $0.85/click
- Good: > $0.40/click
- Okay: > $0.15/click
- Low: < $0.14/click
Social Following
Each creator is tied based on their follower count in their highest channel. It will tell you which channel it is base on when you hover over it (Ex. 179K on IG).
Please note some creators might have N/A if their socials are not properly linked in their account.
- Elite
- Instagram > 650k followers
- Youtube > 1 million followers
- TikTok > 1 million followers
- Macro
- Instagram > 300k followers
- Youtube > 100k followers
- TikTok > 730k followers
- Mid-Tier
- Instagram > 100k followers
- Youtube > 20k followers
- TikTok > 250k followers
- Micro
- Instagram > 25k followers
- Youtube > 5k followers
- TikTok > 75k followers
- Nano
- Instagram > 6k followers
- Youtube > 1k followers
- TikTok > 10k followers
- N/A
- Instagram > 0 followers
- Youtube > 0 followers
- TikTok > 0 followers
Social Post Frequency
This statistic is based on their most active social channel, and it will tell you which one it is (Ex. 3.6/Week on TT for TikTok). Please note this is an average over time so it’s not an exact number.
Please note some creators might have N/A if their socials are not properly linked in their account.
- Elite: > 11.5 posts per week
- Daily: > 5 posts per week
- Semiweekly: > 2 posts per week
- Weekly: > 0.75 posts per week
- Monthly: > 0.25 posts per week
- Infrequently: > 0.25 posts per week
Social Engagement
Social Engagement picks the highest engaged social network. From there, it totals the likes/comments/saves per post (not including views). This is a weighted statistic based on follower count (Ex. 676/IG Post means on average, this creator receives 676 likes/comments/saves per Instagram post).
- Elite: 200/Post
- Great: 110/Post
- Good: 65/Post
- Okay: 20/Post
- Low: 7/Post
- Very Low: < 0/Post
Gifting Acceptance Rate
This takes the amount of times a creator has accepted a gifting request over how many times they have been sent one.
- Very High: 90-100% Acceptance
- High: 75-89% Acceptance
- High: 55-74% Acceptance
- Medium: 35-54% Acceptance
- Low: Below 35% Acceptance
Gifting Promotion Rate
Gifting promotion rate means a creator has created a ShopMy link to a brand after receiving gifting from them on the platform. This does not include discount code promotion on socials. The ratio will be total brands promoted over gifting acceptances.
Please note the ratio is only valid if the creator has accepted over 20 samples and has promoted at least two. (Ex. 10/78 means the creator promoted 10 brands after gifting and has accepted a total of 78 gifting samples).
- Very High: > 20
- High: > 10
- Medium: > 5
- Low: > 1
Instagram Average Story Views
Instagram Average Story Views is calculated by taking the average of all stories we have collected through our Social Mentions Feed tool. This is not encompassing of ALL the creator’s stories, rather, an average of views for the brands they mention on the ShopMy platform.
- Highest: > 20,000 views per story
- Higher: > 5,000 views per story
- High: > 1,000 views per story
- Medium: > 400 views per story
- Low: > 1 view per story
- N/A: cannot determine or Instagram is not linked to the creator’s account
Non-DTC Volume
Volume driven to retailers and non-DTC sites.