A talent card is a creator's profile on ShopMy, giving you a detailed view of their audience, activity, and performance. Each card surfaces three signals to help you evaluate fit at a glance before clicking into the full profile:
- Brand Match: shows how relevant a creator is to your brand based on previously pinned products
- Partnership Strength: a visual showing your history with that creator across: Promoting, Gifting, Sales Driven, Spotlights, Opportunities, and Discount Code Usage.
- AI-generated insight: a fit reasoning tied to your search query when you've run a Natural Language Search.
Within each talent card, you can also:
- View social handles, follower count, and recent linked content
- Access key stats like average monthly order volume, gifting promotion rate, and audience demographics
- See click and sales data if the creator has linked to your brand
- Extend custom commission rates or discount codes
- Send direct messages to build relationships
- Track gifting history