While creators don’t typically have an issue with brands organically reposting content and giving credit, the best practice is to obtain explicit permission from the creator before repurposing any content. Below are example messages you can use when reaching out to creators:
Organic Usage: “Thank you so much for featuring [Brand Name]! We loved your content and would love to share it on our Instagram/TikTok. Do we have your permission to repost and tag you?”
Paid Usage: “Thank you for highlighting [Brand Name]! We really enjoyed your content and are interested in exploring paid usage rights. If you’re open to it, could you please share your rates for 30 days of usage across [list platform(s)]?”