Can we gift products to Noir shoppers?
Yes, this is something we're actively building out and are excited to bring brand partners into. The program details are still being finalized, but here's the directional picture:
- Gifting through Noir is designed to feel premium and intentional, not promotional. Shoppers should receive something because they're a valued Noir member, not because a brand ran a campaign.
- The gifting experience will be tied to shopper tier (Gold and Black), delivered through the app with a notification so shoppers know what they've received and who it's from.
If you're interested in participating in early gifting pilots, reach out to your ShopMy account contact. We're prioritizing brands whose products are genuinely relevant to the Noir shopper profile.
What does the gifting experience look like for the shopper?
When a shopper receives a gift through Noir, they get a text notification with a deep link into the app. The goal is for the experience to feel like a genuine surprise, something they didn't expect and genuinely value, not a promotional email.
The emotional context matters: I'm a Noir founding member and brands are recognizing that. Gifting that feels earned lands very differently than gifting that feels like marketing.
Can we do exclusive drops or early access for Noir members?
Yes, and this is one of the highest-value things a brand can offer. Noir shoppers are specifically drawn to exclusivity: limited colorways, early access to new collections, products they can't get through normal retail. That differentiation is a core part of Noir's value proposition to members.
If your brand can offer something exclusive (a colorway, a pre-sale window, a limited-quantity SKU), reach out to your ShopMy account contact. These moments create genuine differentiation for the shopper and meaningful brand equity for you.
Can we gift directly to Curators?
Yes. Curator gifting is one of the most effective things a brand can do to drive organic Noir recommendations. Curators recommend what they've personally used and can speak to with real conviction.
This works through ShopMy's existing Creator gifting program. If you're already running Creator gifting through ShopMy, Noir curators are part of that same ecosystem. If not, talk to your account contact about getting started.
Gifting is one piece of a broader relationship-building toolkit. Opportunities and Spotlights work alongside it: Opportunities put your brand in front of Curators who are actively seeking campaigns and content to create, and Spotlights keep your products top of mind across the Curator base. Brands that use all three are building the kind of genuine familiarity that translates directly into Noir recommendations, not because they paid for placement, but because curators actually know and trust their products.