How does a curator decide which products to recommend?
Curators build edits based on the specific details of a shopper's request: their size, budget, taste references, occasion, and context. They use their own expertise alongside ShopMy's catalog search tools to find the best match.
The technology helps surface relevant options. The recommendation itself always comes from a real person.
What makes a product more likely to be recommended?
A few things curators prioritize when building an edit:
- In-stock and size-filtered — products available in the shopper's size win over everything else. Incomplete availability data means a product may be skipped even if it's a great fit.
- Strong product data — clear images, accurate sizing, and honest descriptions help curators recommend with confidence.
- Competitive pricing and easy returns — Noir shoppers are sophisticated buyers. Curators factor in whether a product is fairly priced and whether returns are frictionless, since both affect shopper confidence.
- Curator familiarity — products curators have personally used, received, or featured before are easier to recommend with real conviction. Brand relationships and gifting programs (see below) directly build this.
- Clean catalog presence — accurate categorization and tagging in ShopMy's catalog makes products more likely to surface when a curator searches.
- Active investment in your ShopMy creator relationships — most of the factors above aren't things your team can directly control. This one is. Brands that run Opportunities, Spotlights, and gifting programs through ShopMy build direct familiarity with the exact Curators making Noir recommendations. The brands that surface most organically in Noir edits are the ones curators already know, love, and trust. If you want to move the needle on Noir visibility, deepening your investment in ShopMy's creator tools is the most direct lever available to you.
Is there a search or ranking system?
Yes. The Curator search in Noir is weighted by product relevance to the request, inventory availability, popularity signals from across ShopMy (including what top-performing Icon creators have recommended), and overall product quality signals. Curators can also pull from their own past edits and the shopper's wishlist.