How is this different from our existing ShopMy presence?
Your existing ShopMy presence is about creator-driven marketing: gifting, partnerships, content at scale. Noir adds something fundamentally different: a direct discovery channel where your product is recommended to a specific shopper at the exact moment of purchase decision.
The shift in framing: Noir sits alongside your DTC, wholesale, and marketplace strategies. It's not a line item in a creator marketing budget. It's a high-intent distribution channel powered by human expertise and trust.
What makes Noir different from other discovery channels?
Three things brands can't replicate anywhere else:
- The shopper is already bought in. Noir shoppers have described a specific need and are waiting for an expert answer. Your brand shows up because a trusted human chose it, not because of ad spend or an algorithm.
- The Curator carries conviction. A recommendation from a real person with verified taste and category expertise carries a signal that no placement can replicate. That trust builds brand equity alongside conversion.
- Performance-aligned economics. You only pay when a sale happens. No wasted spend on awareness that doesn't convert.
Can we pay for placement or priority in Noir?
No. Recommendations are based entirely on curator judgment and shopper fit. This is a core part of what makes Noir valuable: shoppers trust the recommendations because they know they haven't been purchased.
The best way to show up more in Noir is to have products that curators genuinely love and that shoppers are asking for. Quality, availability, and authentic brand relationships are the levers.