You set link and mention requirements independently, so you can ask for links, mentions, or both.
For links, we recommend 2 to 5, depending on the length of the Opportunity and the number of SKUs featured:
- If you offer a wide product range, creators can naturally share more links.
- If SKU variety is limited, fewer links may feel more authentic.
- Longer Opportunities may justify a higher link count than shorter ones.
For mentions, set the number you'd like and specify the platforms and tags that qualify.
Two things to keep in mind when choosing your numbers:
- A link counts once it earns real engagement. For a link to count toward the requirement, it needs to reach at least 10 clicks, or 3 clicks if it drives a sale. Setting a requirement of 3 links means 3 links that each land with the creator's audience, not just 3 links posted.
- Requirements work as a set. A creator completes the Opportunity and becomes eligible for payout only when they meet every requirement you've set. If you require 5 links and a creator delivers 4, it won't count as complete. Setting a realistic number helps creators follow through.