Every Opportunity Leaderboard opens with a performance summary before you get into creator-level details. What you see depends on the campaign's status.
Live and Completed Opportunities show:
- A performance graph showing Budget Deployed vs. your primary campaign metric over the duration of the campaign
- Key metrics across three tabs: Sales, Media, and Aggregate
What are the Sales, Media, and Aggregate tabs?
Choose the tab that matches your campaign goal.
- Sales: GMV Driven, ROI on Deployed, Clicks, and CPC
- Media: EMV and Media ROI
- Aggregate: Total Return (GMV + EMV combined), Budget Deployed, GMV Driven, EMV, and Total ROI
Why does my Leaderboard open on a different tab?
The default tab is based on your campaign type:
- Links-only Opportunities default to the Sales tab
- Mentions-only Opportunities default to the Media tab
- Mixed (links + mentions) Opportunities default to the Aggregate tab
What does Budget Deployed mean?
Budget Deployed is the amount paid out to creators so far. On live campaigns it updates as creators complete deliverables. On completed campaigns it reflects the full amount paid.
What does Total Return mean?
Total Return is the combined value of GMV Driven and EMV, a single number representing both the sales-driven and media value generated by your creators across the campaign.