See below for templates related to Opportunity descriptions and negotiating rates with either creators or their team.
Opportunities Descriptions
Promotional Opportunity Description
This is a bonus opportunity for sharing [insert number] unique and newly created affiliate [links / social mentions / both] related to [insert campaign focus—e.g., spring sale, new arrivals, gift guide, category push], between [insert date range].
Please share these [links / mentions] on the platform where you typically post commissionable content—whether that’s Instagram Stories, Substack, or another channel that resonates with your audience.
No content approval is required. Feel free to integrate [insert brand name] into your content in a way that feels authentic and aligned with your style. We're excited to see how you bring it to life.
Rate Negotiations
Explaining Difference between Opportunities and Paid Partnerships
Hi [NAME],
Just confirming that the rate [CREATOR NAME] is receiving may differ from past partnerships, as this is not part of a traditional paid campaign.
This partnership is being run through ShopMy Opportunities, which is intentionally designed to be lower lift for both brands and creators. There’s no concepting, content approval, or fixed posting date—creators simply share in a way that feels authentic to them. Once deliverables (like link shares) are completed, payment is issued automatically through the platform.
To kick things off, we’ve allocated $[RATE] for this Opportunity. We’d love to start building a relationship with [CREATOR NAME] on ShopMy and hope to explore more collaborations moving forward.
Let us know if you have any questions.
Best,
[BRAND NAME] Team
Negotiating Less Deliverables When a Creator Counters
Hi XX,
Unfortunately, due to budget allocation for this project, we're unable to increase the rate at this time. That said, we would love to continue working with you if you're open to [Lower number of links/mentions] for [Initial offer]. Please let us know your thoughts!
Staying Firm on Final Rate
Hi XX! Thank you so much for getting back to us — we really appreciate your transparency around rates. Based on current budgets, we unfortunately don’t have any additional wiggle room at the moment. That said, we truly value building ongoing relationships with creators and are always happy to revisit and increase rates over time with consistent strong performance. We really hope we can make this work.
Passing On a Creator Due to Rate
Hi XX,
Thank you so much for getting back to us! Given this is a low lift opportunity with gifting included [if applicable], the highest rate we can do at this time is $[Final Offer].
We apologize in advance if this does not work - we will keep your rate in mind for future opportunities!