If your brand is available through retailers, we recommend setting a commission rate that matches—or ideally exceeds—what those retailers offer on ShopMy. For instance, if a retailer selling your brand provides a 20% commission to creators, consider using that as your baseline. Offering a higher rate, such as 25%, can be even more appealing and increase the likelihood that creators will link directly to your DTC (direct-to-consumer) site.
In addition to a competitive commission, providing creators with exclusive discount codes adds another layer of incentive, making it even more attractive for them to drive traffic directly to your site.