When we are evaluating new Brand Partnerships, we try to ensure that we are onboarding brands that we are confident can be successful on the platform and see a strong return on their investment. Having strong organic traction is a good indicator of that. Our team evaluates every brand that expresses interest in a partnership with ShopMy, and when we identify a brand that shows potential to be a fit but does not yet have strong organic traction, we recommend starting off as an Affiliate partner before diving into a larger partnership. This will help you ramp up organic traction before diving into a larger partnership, which will best position you for success.