Common reasons for discrepancies
- Different attribution models (e.g. last-click influencer vs. last-click ad)
- Different attribution windows (ShopMy defaults to 30 days)
- Ad blockers or private browsing limiting data collection
- Shopify order tagging - if your team filters orders in Shopify by tag, ShopMy-attributed orders may be missed if your tagging process isn't capturing them correctly. Confirm that ShopMy orders are being tagged as expected in your Shopify admin.
To ensure the most accurate tracking:
- Confirm your analytics platform is correctly capturing ShopMy’s
utm_source(which defaults toshopmy)
- Make sure your site doesn’t strip UTM parameters on redirects
- Ensure the ShopMy click tracking script is properly installed and loading on all product pages.
If discrepancies persist, reach out to brandsupport@shopmy.us.