The attribution window is the length of time a tracking cookie remains active after a customer clicks a creator’s ShopMy link. During this period, any qualifying purchase will be attributed to that creator.
ShopMy’s default attribution window is 30 days, which gives ample time to capture delayed conversions. While it is possible to shorten this window, we don’t typically recommend doing so—shorter windows reduce the likelihood of tracking sales and can limit creator earnings.
For context, most conversions happen within the first 2.5 days after a link is clicked.