It’s not uncommon for some creators to receive product and choose not to post—especially when there's no formal agreement in place. Gifting is designed to build organic relationships and identify creators who genuinely connect with your brand.
Here’s what we recommend:
- Follow up via Chat to check in and see if they’ve had a chance to try the product. A friendly nudge often helps.
- Offer a commissionable discount code or custom rate to incentivize promotion.
- Invite them to an Opportunity to formalize the ask and offer a clear reward for posting.
- Use this as a learning moment—track who engages and consider prioritizing those creators for future seeding or campaigns.
Not every gifted product leads to content, but each send helps you refine your promoter pool and build more targeted, effective partnerships over time.