Getting Started
Additional Resources
Building Out Your Affiliate Program
In addition to working with the creators on our platform, you can easily onboard your own creators. This will allow them to easily make links to products on your site and earn commission. When an influencer joins through your sign up page using your code, they’ll automatically show on your talent dashboard.
How to Onboard Your Own Creators
There are two ways you can onboard your own creators onto the platform. You can invite them and an email will automatically be sent to them, or you can share your sign up link with them.
Inviting Creators
You’ll see that within your ShopMy dashboard there is an INVITE button in the top right.
When you tap the invite button, you’ll see that you can easily input emails and invite talent to join the platform. If you try to invite a creator who already has an account, you’ll get an alert message that the email you entered is already associated with a user account.
Sharing your sign up link
If you’d like to craft and send your own email, you can find the link to your landing page and sign-up code for creators by clicking on the INVITE button.
User Sign Up Experience
When a creator signs up via your link:
- They will show in your user dashboard
- They will be able to immediately tap into your affiliate program at the base commission rate you have set
Once someone you invited has created an account, you’ll be able to search for these users in the CHAT tab and issue them custom rates, assign custom commissionable discount codes, and offer them gifting.
Once new creators have created an account with your link they have a few options for creating affiliate links to products on your site.
Option 1: Create Freestanding Links
- Go to their Links tab at the top of their ShopMy profile
- Click "create new link" then search for your products to create affiliate links to individual products (for example, they look like this: https://go.shopmy.us/p-557987).
Option 2: Curate a collection of the products they want to share
- Go to their My Shop tab at the top of their ShopMy profile
- Click “Add Collection.” Name the Collection and then select “Add Links”
- Creators can then search for your products to share in their collection
- Collections show up in their shelf like so: https://shopmy.us/collections/58718. Everything people click on from the list is going to be a commissionable link.
All links to your products will appear in your analytics tabs for you to monitor performance.
Sourcing Affiliates for your Program
There are many ways you can build your affiliate program with quality talent. Here are some ways to source affiliates for your program:
- Announce to influencer talent in your network – announce your program to influencer talent who are already fans of your brand. Let them know you are on the ShopMy platform and they can easily tap into your affiliate program here by joining.
- Mention affiliate program when thanking influencer for posting – after an influencer posts about you organically, it’s a good time to mention that you have an affiliate program
- Mention affiliate program in follow ups after product seeding – whether it’s on the ShopMy platform, through your team, or through any agencies you work with, best practice when following up with an influencer after a product seeding is to let them know you have an affiliate program that they can tap into if they are inclined to share your brand with their audience.
- Add “Affiliates” to the footer of your site – and explain the benefits of joining and how to do so.
- Onboard talent that asks – any talent that asks if you have an affiliate platform or issue custom commissionable discount codes, onboard them to your affiliate program.
Example Messages
Please see below for some example messages for building out your affiliate program.
This is an example message that can be sent as a follow up after doing gifting on our platform
Hi Katie! Hope you’re doing well. I just wanted to check in to make sure you received your package? Let me know if you have any questions at all. I also wanted to remind you that if you like the product and you’re interested in sharing with your audience, we have commission set up on the platform. Let me know if you have any questions! xx Molly
This can be sent on email by your team or an agency doing gifting for you.
Hi Allie! Hope you’re doing well. I just wanted to check in to make sure you received your package? Let me know if you have any questions at all. Also, in case you are ever inclined to share [BRAND NAME] with your audience, I wanted to let you know we have an affiliate program where you can easily earn commission on any purchases you drive to our site. Here is the link to sign up in case your interested: [INSERT CUSTOM BRAND SIGN UP LINK HERE]
If an influencer reaches out and asks you if you have an affiliate program, here’s an example of what you can say:
So happy to hear you’re interested! To sign up, just go here [INSERT YOUR SIGN UP LINK HERE] and create an account. This allows you to join without applying to the platform. Let me know once you’re on the platform and I’m happy to give you a custom discount code to share with your audience – the code is commissionable as well so you earn anytime your audience uses it.
An example email announcing your affiliate program to your influencers who are fans
SUBJECT: [BRAND NAME HERE] x ShopMy - Join our New Affiliate Program
Hi all,
We’re excited to introduce to you a new way for you to easily earn by recommending [BRAND HERE] products. Our new affiliate program allows you to:
- Create affiliate links to individual [BRAND HERE] products and earn commission
- Be assigned a custom commissionable discount code that you can use to earn commission when a fan or follower of yours uses that code at checkout
- Build and share lists of your favorite [BRAND HERE] products and earn commission when your audience clicks through and buys products from our site
To join our affiliate program, please sign up here: [INSERT SIGN UP LINK HERE]
If you’d like a personalized commissionable discount code, please let us know after you’ve created an account. We’ll find your account in the platform and assign the code to you. You'll get an email from the platform when the code is live and has been attached to your account. You earn commission from your discount code in the same way you earn commission from your links.
If you are already on ShopMy (they’re also known as Shop My Shelf or Shoplist too), and you’d like a custom discount code, please let us know and send along your username! We’ll find your account in the platform and assign the code to you. You'll get an email from the platform when the code is live and has been attached to your account. You earn commission from your discount code in the same way you earn commission from your links.
Questions or need help?
If you have questions or need help signing up, feel free to contact their team at
An example of a message you could send via DM or email after an influencer posted about you on social organically
Hey Sarah! I wanted to say thank you so much for posting about us! We really appreciate the support. In case you ever post about us again, I wanted to let you know we do have an affiliate program where you can earn commission on the sales you drive. We always see a bump in sales after you post, so want to make sure you receive something from it! If you’re interested here’s the link to sign up: [INSERT YOUR LINK HERE]
FAQs about Inviting your own Affiliates
Please reach out to your account manager and we’re happy to set up a meeting with someone from our user team to walk you through the experience on the user side.
Go to the CHAT tab and search their name.
Yep! See how to do that here.
On thi page
