Getting Started

Additional Resources

Lookalikes is a One of a Kind Offering

Experience ShopMy’s innovative Lookalikes Tool, harnessing cutting-edge Machine Learning algorithms to provide tailored recommendations for your brand. Unlike conventional creator databases, Lookalikes goes beyond surface-level data, leveraging ShopMy’s proprietary insights to deliver precise creator recommendations.

How does it work?

Lookalikes analyzes millions of clicks and orders to identify creators with characteristics similar to your most successful promoters. This forward-thinking approach considers various factors, including:

• Brand Affiliation: Brands promoted on creators’ social platforms.
• Promotion Frequency: Rate of product promotion by creators.
• Category Engagement: Involvement with specific product categories.
• Retailer Engagement: Interaction with retailers and associated price ranges.
• Social Media Activity: Posting frequency and engagement rates on social media platforms.
• Follower Count: Size of social media following.
• Sales Conversion: Effectiveness of sales conversion within each product category.
• Location: Geographical location of creators.
• Affiliate Linking: Frequency of affiliate linking.
• Collaboration History: Previous collaborations and associated price ranges.

Where can I find it?

The Lookalikes Tool can be found on each creators’ talent card under the Similar Talent tab.

Identifying Creators I’ve Gifted to In the Similar Talent Tab

Navigate to the Similar Talent section of a creator’s talent card. If any creator has a gifted icon on their image, it means that they were previously sent product. To understand when they were last gifted to, you can hover over the gift box and a date will pop up.