The Collaborations feature is the latest way you can partner with talent on our platform. The feature allows you to work with talent in a paid capacity for guaranteed social coverage.
With Collaborations you can:
- Discover talent
- Make proposals to talent for paid partnerships and manage negotiations on deliverables and timeline
- Manage the deliverables, timelines, and price of those partnerships
- Track performance
- Seamlessly pay talent
Book time with the brand team to help set up your first collaboration campaign!
Book time with our brand team to walk you through collaborations and help you set up your first campaign to get started working with talent. Also feel free to review this guide with more details on how collaborations works and how you can get started.
How Collaborations Work
All collaborations start as proposals that are either proposed by you, or sent to you by a talent. Proposals can be edited before they are agreed to. Once you agree on the terms, proposals become live collaborations where talent will submit content to you for approval, post progress of the completion of the collaboration, provide reporting, and get paid.
Create or Accept a Proposal
Proposals can be sent by you to a talent, or talent can send proposals to you. The parties coordinate about the details of price, deliverables and deadlines over chat. The initiating party edits the proposal until the receiving party “approves” the collaboration.
The proposal moves to a live collaboration once it is approved. During this phase talent will: share content and captions for approval and link associated content for tracking after publishing. Brand will: approve content and manage trackable links for sharing.
Seamless Payment to Talent
Once completed, you’re invoiced by Shop My in the same way you’re invoiced for commissions. We collect the fee and pay out the talent.
The below docs review how to find talent for collaborations, how to create proposals, how to manage live collaborations.
If you’re looking to do multiple paid collaborations, please reach out to your Success Manager to review your package and potential opportunities.
Partner Brands have the ability to source their own talent and send collaboration proposals through the platform. You can find talent to work with by searching on Discover page and using the filters to narrow down the type of creator you’re looking for. You can then use the information in the Talent Cards to read more about the creator.
Access brands can collaborate with anyone who sends them a collaboration proposal. They can also submit a proposal to anyone who is a current promoter. Please reach out to your Success Manager if you need help using the Collaboration feature in the platform.
Sourcing Talent for Collaborations
Review Inbound Proposals
Make sure to review the inbound requests you receive from talent by reading your chats or going to the Collaborations tab. To look into a talent, you can:
- Click their profile and look at their linked social accounts.
- Check and see if they have mentioned you already by looking at at Mentions on their Talent Card.
- You can also feel free to ask them in the chat panel for more information on why you think they’d be a good fit for a partnership.
Here’s an example message:
Work with current promoters
Your existing fans on the platform are a great source for doing paid collaborations with. Creators who are organic lovers of your product already are the best to work with as they can genuinely talk about your product.
The base of your talent dashboard shows all of the talent on our platform that have mentioned your brand. To see who is driving the most clicks and volume, go to the Analytics bar at the top of the dashboard, then click the promoters tab. You can sort by volume or clicks. The top creators are great creators for paid partnerships since they have already demonstrated success via clicks or order volume.
Discover new talent on the platform
To discover new talent for paid collaborations, you can use our Discover tab. This provides filters to look at our user base of over 4,000 creators.
On the left side of the discover tab, there are filters. Some creators have expressly stated they are seeking collaborations via our platform, and listed the types of collaborations that they are open to (Instagram, YouTube, etc.). You can still propose collaborations to people who have not expressly stated their interest, but you are more likely to get a response from the group that is interested. Use that collaborations filter to explore those talent.
Inviting new talent to the platform for collaborations
If you like using our collaboration tool to manage, track and pay talent for paid partnerships, you can easily invite talent to the platform and arrange a proposal and collaboration with them after they've joined.
Every brand partner on the platform has a custom landing page and custom code for talent to join the platform. Here is an example landing page. If you don't know your landing page URL or your brand invitation code, please reach out to your account manager or firstname.lastname@example.org and we can help.
Once you’ve identified talent you want to work with, the next step is to submit a proposal to them. For more info on proposals, see here.
A proposal is where you outline to talent how you want to partner with them including the types and subjects of the content you’d want them to create. A proposal can be very specific (e.g. seeking talent to promote a new launch or an upcoming sale), or it can be broad.
Proposals can be and are intended to be edited after sending. After sending a proposal, the talent will either accept a proposal, or they can chat with you and negotiate about the parameters of the proposal and you can adjust and resubmit it to them. Once talent accepts the proposal, it moves into the live collaboration phase where you’ll manage approvals and other details.
At the moment, proposals can’t be sent in bulk, but we’ve made it really easy to copy content from previous proposals. So we recommend taking the time to add details to your first one, and then you can make necessary adjustments as you send additional proposals to more talent.
Overview of Proposal Process
The default title of the proposal will be “Collaboration between YOUR BRAND and TALENT NAME.” To edit this, just hover over the title and write in your preferred title. If the proposal is specific, it’s good to include that in the title, for example “Glow with Sarah x Stylevana Semi-Annual Sale Coverage.”
Step 1: Establish Deliverables
Step 1 of the proposal is the most important and it includes an overview of what you’d like the collaboration to include, suggested deliverables, and prices.
The collaboration overview section of a proposal should include an overview of the type of the capacity you’d like to work with talent. Please try to specify:
- The subject of the content you’d like the influencer to create (e.g. is it covering a new launch, a sale, or is it up to the talent how they want to execute on this)
- The type of content you’d like them to create such as YouTube Video, Instagram stories, etc.
- Brief overview of budget and if the budget is strict or if you are open to negotiating on deliverables and price.
For example messages and guidance of what to include in the overview of a proposal, please see here.
Deliverables + Pricing
After writing the overview, you’ll add deliverables and set proposed prices for those deliverables. The title and price can be editing by hovering over the text and editing.
Step 2: Set Schedule
Step 2 of the proposal is where you can set due dates for the deliverables — both when content should be submitted to you for approval, and when content should be published.
Step 3: Link Materials
This tab is where you generate trackable links for talent and upload any relevant materials for the campaign.
This is where you add URLs that will autogenerate tracking links for the user you are proposing a collaboration with. Paste in the base link with no tracking parameters (we do that for you). For example, paste in a link like this: https://higherdose.com/products/infrared-sauna-blanket, and the trackable link that will be generated for the user when they accept the collaboration will look something like this: https://myshlf.us/p-377649.
Paste in the base link and tap + Add Link to add it to the proposal/collaboration. You can hover over the title and edit it to make it more descriptive.
Note that after adding links, your tracking links will look like the below. The trackable affiliate links (that look like this https://myshlf.us/p-377649) will not be generated for talent until after they accept the proposal.
This is where you can upload files such as campaign briefs. Drop files in or upload via URL.
Step 4: Rates & Codes
The Rates & Codes tab is where you can view your current commission rates with a talent
Step 5: Final Review
The Final Review tab is where you review all of the materials associated with your proposal. Click Submit Collaboration Request when you’re ready.
When you Submit Collaboration Request a box will pop up where you can send a quick note that will appear in the chat with the talent.
The message that you attach will be sent like this in the chat:
Once Proposals are accepted, they become active collaborations where you will manage approvals and progress of the campaign. This doc reviews all of the steps to the active collaboration process. For more details on creating proposals please see here.
You can manage all pending, active and completed collaborations in your collaborations tab at the top of your Shop My Shelf dashboard. Collaborations are in one of the following states:
- Proposals from Creators: Proposals sent to you by creators that you have not accepted or dismissed yet.
- Proposed by You: Proposals that you’ve sent to a creator that have not been accepted or dismissed yet.
- Proposals You’re Creating: Proposals you’ve started but not submitted to talent yet.
- Live Collaborations: Proposals that have been accepted and are in progress.
- Dismissed Collaborations: Proposals that have been dismissed either by you or by the talent.
- Expired Collaborations: Proposals that have gone unanswered after 60 days.
Reviewing Proposals from Creators
Proposals submitted to you by creators will be at the top of your collaborations tab. To view the proposal, tap View Proposal. Remember that it’s intended for you to go back and forth on deliverables and pricing with the creators, so you’ll use the chat to coordinate about this. Make your proposal change suggestions through conversation on the chat, and ask the creator to resubmit the proposal.
Once you accept the proposal, it moves to a Live Collaboration.
Overview of Collaboration Process after Proposal is Accepted
- ☑️ Talent submits content for approval
- ✅ Brand approves content
- 📱 Talent publishes content and marks as complete
- 📈 Talent links content for reporting
- 💰 Brand pays Shop My Shelf and Shop My Shelf distributes payment to talent
The below doc reviews all of the components of an active collaboration.
Once you’ve accepted a collaboration proposal and entered into a collaboration, you’ll wait for talent to submit content to you for approval. The status of the content can be seen on the Deliverables tab. If you are waiting for content, the status will read Waiting on Content Submission.
Once the talent has submitted content, the status will change to Approve Content.
To view the associated content click See Uploads, then view the content. If the content is approved, then click Approve Content. If you need the talent to make changes, then outline your desired changes via the Chat. Remember that the Chat can always be accessed at the top of a collaboration.
Ask the creator to re-upload the content with a message like this:
Once you approve, you’ll wait for the content to go live.
Links & Analytics
You’ll be able to attach trackable links to a collaboration in order to track the number of conversions from links that a creator may share on IG stories, YouTube captions and more.
Note that you can create links on behalf of the creator, but only if you include it in the proposal submitted to the creator. If you are working on a collaboration where links were not included in the proposal, or the proposal was sent to you by the creator, then the trackable links must be added by the creator. Either links (for example: https://myshlf.us/p-344298) or collection links (for example: https://shopmyshelf.us/collections/18616) can be attached to a collaboration.
Talent will also link their social content in order to pull social engagement stats. A summary of the views, engagements, clicks and order volume is shown at the top.
The fees vary depending on which brand package you have. If you’re planning to do a big collaboration campaign and you’d like to upgrade your package, please reach out to your account manager.
Partner and Access brands can submit or accept collaborations on their own through the platform. We have the following network fee in place for those packages:
Medium Collaboration: $1,000 - $5,000
Large Collaboration: > $5,000
- Partner Package Fees
- Large Collaboration: 14% Network Fee
- Medium Collaboration: 17% Network Fee
- Small Collaboration: 20% Network Fee
- Access Package Fees
- Large Collaboration: 20% Network Fee
- Medium Collaboration: 25% Network Fee
- Small Collaboration: 30% Network Fee
To review the collaboration support differences between packages, please review those here.
Go to your collaborations tab and click “Remove.” That will delete the in-progress Proposal.
They track until you click “close collaboration” on a collaboration.
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