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Measure Your Success with ShopMy
Program Reports is a new way to measure ongoing success and develop new strategies with your team and Success Manager. The scoring system will monitor performance, help the ShopMy team train and guide you on the platform, scale your influencer strategy and retain new and existing creators.
When viewing your Program Report, you’ll see there are descriptions for each section and category. You can:
- Compare your data to previous performance and top similar programs
- Click on See Graph to visually interpret your data over a one week, one month, or three months period
Where Can I View My Program Report?
Navigate to the hamburger icon and then scroll down to Program Report.
What are the Program Tiers?
- Score Ranges: 85 - 100
- Who they are: These programs exemplify excellence in creator marketing. They leverage all of the tools available in the creator marketing toolset including gifting, codes, custom rates and chat. They have large groups of promoters driving meaningful traffic. They are great brands with good products, highly active, and have elite results to show for it.
- Score Ranges: 70 - 85
- Who they are: These programs are some of the best programs and ones that are highly successful. They leverage the majority of the tools such as gifting, codes, rates and chat. They are nearly a world class program that are lacking either in activity across all marketing levers or performance in terms of promoters and revenue generation.
- Score Ranges: 30 - 70
- Who they are: These programs are solid, functioning creator programs that are beginning to leverage the full capacity of creator marketing. They are likely only leveraging a few tools in the creator marketers toolset or have not yet been able to establish a strong audience of promoters.
- Score Ranges: 0 - 30
- Who they are: These programs that are new to creator marketing and are just beginning to establish their programs. They are not yet actively leveraging core features and do not have enough existing promotional activity to pull them into the Established category.
How Can I Improve My Score?
Program activity is a great way to ensure you are continually engaging with ShopMy and our creators. It’s super easy to score well in this area if you make ShopMy a part of your influencer strategy.
We recommend brands to spend at least 15-30 minutes a day in their account to make sure there are no unread messages or time sensitive needs from talent. Beyond this daily check, we recommend a lot more time to be spent growing your influencer strategy on the platform.
Component | Points | Tips and Resources |
List Users Added | 2 | Learn the best way to Discover Talent and Build Lists in your account by utilizing our Discover Guide |
Gifting | 8 | Utilizing Lookbooks is the best way to engage with talent and see return over a shorter time period. Please use the Lookbooks guide here on how to start gifting today! |
Total Codes | 4 | Issuing discount codes is a great way to incentivize talent and earn a lot of volume. While evergreen codes are a great way to create long-term partnerships, you can also extend codes for shorter periods of time. Please use this guide on everything discount code related. |
Percentage Promoters With Codes | 3 | We encourage brands with creators who have or they are looking to drive volume to have a discount code. |
Custom Rates | 3 | To extend custom commission rates, click on any Talent Card. On the left hand side you will see a black box that says, “Custom Rate”. Choose a rate for that creator and hit “Save”. You can remove custom rates at any time in the Talent Card. You must be on the ShopMy network to extend custom commission rates. |
Chat Response Rate | 8 | Click on the “Chat” tab to view all unopened and current messages. For tips and tricks on how to chat with creators, you can use our messaging templates here. |
Doing paid collaborations | 2 | Paid collaborations are a great way to work with talent for guaranteed content. At ShopMy, you must upload a budget in order to submit a collaboration proposal to a creator. Simply find talent you would like to work with and open their Talent Card. You’ll notice a section for “Collaborations”. Once you set a budget, you can submit a proposal to a creator by following our guide here. We highly encourage reaching out to your Success Manager before engaging in collaborations to understand the platform and seeding the right talent. |
Paid Invoices | 4 | If you’re looking to make sure your account is paid to date, click on the hamburger icon in the top right corner of your account and then “Invoices and Subscriptions”. This will show you any outstanding invoices with the ShopMy team. For a a complete review of your account balance, please email payments@shopmyshelf.us. |
Program performance is a great way to see if your activity is seeing return over time. ShopMy has a average ramp up period of 3-6 months before some of these categories will grow quickly.
While success can be measured in different ways, below are some general ideas when looking to improve in a specific component. Please reach out to your Success Manager or brands@shopmyshelf.us if you’d like more specific strategies on how to improve your program performance.
Below is a chart of the points your program can score for performance. Continue reading below for strategies on how to improve all of these areas.
Component | Points |
Order Volume | 8 |
Clicks / Traffic | 4 |
# Promoters | 3 |
# Elite Promoters | 6 |
# Earning Promoters | 3 |
# Elite Earning Promoters | 6 |
DTC Volume | 4 |
Gifting Promotion Rate | 2 |
Gifting Acceptance Rate | 2 |
How can I improve overall volume, DTC volume, and traffic?
- Discount Codes
- The best way to improve overall volume is by extending discount codes. When sourcing new creators on the platform and sending them product, issuing a discount code after gifting will incentivize them to post about your products.
- Custom Commission Rates
- Extend custom commission rates to talent you’d like to see more engagement from. This can be a great driver during promotional periods or new launches.
- Develop Organic Relationships
- Show interest in your creators and their content. What do you like about their content? Why are you choosing to gift to them?
- Follow-up after sending gifting to hear their thoughts on the product
How can I improve overall promoters and elite performers?
- Gifting
- Gift to talent on a regular basis to increase your brand awareness on the platform and on social media.
- Onboard Talent
- Onboarding your own creators is an easy way to earn these points early on in your program.
- Your creators will see ShopMy is a home for your influencer strategy and messaging. All of their brand mentions, chats, and analytics will be stored for you in ShopMy.
- This will help earn bonus points, too!
Bonus points can be earned by onboarding creators who you’ve already worked with. Onboarding talent to ShopMy is beneficial for many reasons:
- It’s free and easy for creators to link to your products
- Everything about the creator is easily accessible in ShopMy
- Brand Mentions (social mentions and ShopMy links)
- Orders and clicks driven to your brand
- Active discount codes
- Communicated streamlined in chat
- Easily bulk-message your creators
- Instead of sending a mass email or individual DMs, you can let all of your promoters know your updates in the matter of seconds
- Create Lists of your affiliates
You can earn up to 20 bonus points from onboarding creators. The sooner they join and start promoting via ShopMy, the sooner you’ll reach these points.
Component | Points |
Onboarded Earning People | 10 points |
Onboarded Elite Earning People | 10 points |
The Components of the Score
To view a detailed guide on how the Performance Report is calculated, please use the guide below.
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