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How Can I Improve My Program Performance?

Program performance is a great way to see if your activity is seeing return over time. ShopMy has a average ramp up period of 3-6 months before some of these categories will grow quickly.

While success can be measured in different ways, below are some general ideas when looking to improve in a specific component. Please reach out to your Success Manager or brands@shopmyshelf.us if you’d like more specific strategies on how to improve your program performance.

Below is a chart of the points your program can score for performance. Continue reading below for strategies on how to improve all of these areas.

How can I improve overall volume, DTC volume, and traffic?

• Discount Codes
• The best way to improve overall volume is by extending discount codes. When sourcing new creators on the platform and sending them product, issuing a discount code after gifting will incentivize them to post about your products.
• Custom Commission Rates
• Extend custom commission rates to talent you’d like to see more engagement from. This can be a great driver during promotional periods or new launches.
• Develop Organic Relationships
• Show interest in your creators and their content. What do you like about their content? Why are you choosing to gift to them?
• Follow-up after sending gifting to hear their thoughts on the product

How can I improve overall promoters and elite performers?

• Gifting
• Gift to talent on a regular basis to increase your brand awareness on the platform and on social media.
• Onboard Talent
• Onboarding your own creators is an easy way to earn these points early on in your program.
• Your creators will see ShopMy is a home for your influencer strategy and messaging. All of their brand mentions, chats, and analytics will be stored for you in ShopMy.
• This will help earn bonus points, too!

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